Digital Marketing Courses 2021: Free Learning Platforms and FAQs

Digital marketing is the component of marketing that utilizes the internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. Continue reading for details on free digital marketing courses and FAQs.

Digital Marketing Courses 2021: Free Learning Platforms and FAQsIts development during the 1990s and 2000s changed the way brands and businesses use technology for marketing.

After all, internet usage has more than doubled over the past decade and this shift has massively affected how people purchase products and interact with businesses.

There are many digital marketing strategies, including:

Search engine optimization (SEO)

Display advertising

Social media marketing and advertising

Content marketing

Mobile marketing

Search engine marketing

Email marketing

Here are free and paid digital marketing courses and platforms you should enroll in:

1. Fundamentals of digital marketing

Here you will master the basics of digital marketing with our free Interactive Advertising Bureau-accredited course.

There are 26 modules to explore, all created by Google trainers, packed full of practical exercises and real-world examples to help you turn knowledge into action.

Getting certified shows employers that you have a clear understanding of the core concepts of digital marketing. You can also add the qualification to your CV, and easily upload it to your LinkedIn profile.

These courses are certified by Google Digital Skills For Africa. They include the following:

Search Engine Optimization (SEO)

You’ve likely heard of the term SEO but maybe you weren’t sure what it means. SEO stands for search engine optimization and it’s the act of increasing the quantity and quality of traffic to your website through organic search engine results.

While there are a few search engines out there, the most popular is Google. An effective SEO strategy follows specific guidelines and best practices that will ensure a website ranks on the first page of search engine results.

To rank on the first page of the search engine, you need to structure your website and pages to attract organic traffic.

Without SEO, it’s almost impossible to grow an online business organically and you’ll need to also use paid advertising.

SEO is also closely related to other digital marketing elements like email marketing and content marketing. They work together to give customers high-quality content.

An effective SEO campaign addresses three key elements: your website, Google, and your audience. Google then ranks your site when a search query that matches your focus keyword is entered.

You might be wondering, how Google does that. When Google bots assess your site, they take into consideration the site’s structure and content.

They then match your content with search queries and related keywords to determine how relevant your content is to these questions Google also checks for quality links to your website—links tell Google that other people value your content and that it’s a reliable source of information.

Several good-quality links directed to your site will increase your chances of a higher Google rank. Not all links are good for SEO—links from high authority sites, like news organizations and professional associations, are what Google considers good signals.

Search Engine Marketing

Search engine marketing, also known as SEM or search marketing, refers to all the processes involved in generating traffic from search engines

SEM includes SEO (which to some extent is theoretically true), but practically, it is quite different. The core of an effective SEM strategy is paid advertising through platforms like Google Ads or Bing Ads.

Email Marketing

According to research from Campaign Monitor, every $1 put into email marketing generates $38.

For this reason, email marketing is one of the most popular digital marketing techniques among digital marketers. It is so popular that 82 percent of B2B and B2C companies are using it.

Successful email marketing campaigns share relevant, timely information that is personalized to the recipient.

Segmentation is an essential component of email marketing; it ensures that you’re reaching the right people at the right time.

When you understand their position in the buyer’s journey, you can email them information to help them make a purchasing decision.

Educational content can come in many forms, but emails typically share blog articles, white papers and eBooks, and webinar offers. Instead of sending links to external content, you can also write robust newsletters that educate.

In addition to educational content, you can inform them about promotional offers in an attempt to persuade them to take action.

Content Marketing

Wikipedia defines “Content marketing as any marketing format that involves the creation and sharing of media and publishing content to acquire customers

Content marketing is permission-based marketing. Potential clients opt-in to this type of marketing and sometimes share it.

To gain the trust of your potential customers, you need to be able to provide them with something relevant; content marketing is built on this idea. Content marketing should be helpful while subtly guiding readers in their decision-making process.

According to the Content Marketing Institute, “Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience–to drive profitable customer action.”

For example, I sell T-shirts online. Instead of focusing on my landing page and product description, I can direct my effort into content which my prospective customers may read before trying to make the purchase.

Social Media Marketing

Social media marketing involves the use of social media platforms as channels to reach large audiences.

On social platforms, you can grow an organic audience of followers or you can use paid social advertisements to reach your target demographic.

Most brands use both strategies, as they work well together. The most popular social media platforms, Facebook and Twitter, have more than 2 billion and over 330 million users respectively.

Most businesses using social media marketing understand the importance of engaging their target audience and doing it consistently.

Therefore, creating engaging videos and high-quality content with amazing deals and offers for your audience will help you to increase brand awareness and generate more conversions.

Are you starting to see how these digital marketing tactics work together? A successful social media strategy needs high-quality content to engage followers.

The same goes for email marketing. Brands must create content and then distribute it through other digital channels.

Digital Advertising

Digital advertising can also be referred to as paid advertising. It refers to every strategy and process involved in generating referral traffic to your site via paid digital display ads.

Marketers often conduct digital advertising on different platforms, depending on where their target audience is most concentrated. Some of these platforms include:

Google (Adwords), Facebook, YouTube, Pinterest, LinkedIn, and Twitter.

Mobile Marketing

Mobile marketing, as the name implies, is a digital marketing technique that involves marketing strategies focused on mobile users.

Research shows that more than 80 percent of internet users own a smartphone, so this is an important niche to reach out to. In this case, the marketing strategies are mobile-based. Examples are; SMS, MMS, mobile apps, and websites

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Emmanuel May 19, 2021 0 Comments

Online Business Competition: How To Stay Steps Ahead

Online business competition has taken mainstream market competition to the clouds. It doesn’t matter whether they’re running a Facebook or eBay storefront or using sites like Etsy to get their merchandise in front of the public; online businesses just don’t have the same overhead that bricks-and-mortar retail businesses face. Continue reading for tips on staying ahead in online business competition.

Online Business CompetitionNo matter the size of your business, it’s important to understand the strengths and weaknesses of your closest competitors online. Research shows 79% of millennials and Gen Z use the internet to make purchases, therefore a business’s online presence is more valuable than ever.

The Bare Minimum

Ensure to do more than the basics, starting with having an online store. Although 43% of consumers always visit local stores when they need products in a hurry, 29.1% turn to Amazon, and 27.8% use both Amazon and local retailers.

And while 60% of respondents say they have shopped at a smaller local store in the past six months, 30% say they only shop online.

Selling products online as well as in your physical store can offer you a way to enjoy the best of both worlds.

Reviews & Local Listings

Take note of your competitors’ online business competition reputation by looking at their reviews online. You can check out review sites like Google My Business, Yelp, Citysearch, or industry-specific sites and see how they are ranking compared to you and if those sites are optimized for search.

In addition, conduct a search for your competitor’s reputation terms, like “Business Name Reviews” on a search engine and see what turns up. Compare Your online business competition products and services, and make adequate adjustments.

Do your biggest competitors have more reviews than you? Is their reputation overall positive or negative? Either way, you may want to start focusing on your online reputation, so that when a consumer is researching both you and a competitor, your glowing reputation can speak for you online.

Content Sites

Content sites like a company blog or YouTube channel are also key ways businesses can boost SEO and online business competition.

See which of these sites your competitors have created and which they are using to their advantage.

What types of blogs, images, infographics, or videos are they sharing? Are they using relevant descriptions and keyword-rich tags?

Because these types of content can perform well in search engines and provide backlinks to a business website, seeing which sites work for your competitors can help you decide the types of sites you want a presence on as well.

Now that you have a good idea about your competitors’ web presence, you can take this information into consideration for building your own online strategy.

What tactics work well for them that you can try in your own marketing? What are you doing more efficiently than your competitors that you can focus on to give your online presence a boost?

Search Engines

Gauging your competitors’ placement on search engines isn’t always an easy task, especially since algorithms are continuously changing.

However, it can help your own search advertising strategy to see the results of your competitors’ organic and paid search tactics.

Keep in mind, it’s best to perform searches in a private browser so the search engine won’t take into account your browsing history and you’ll see more generic results. Here are a few things to look for:

Shelf Space

Search for a competitor’s business name online to see how much “shelf space” – or links on the search results page – they own, and what type of content is displayed, such as their website, blog, videos, reviews, and even text ads.

Remember which local listings, social media sites, and content sites are displayed and compare them against the ones that show up when you search for your own business name.


To see what your competitors may be doing in paid search advertising, start by identifying a list of 5-10 top local keywords and searching for them on top search engines like Google and Bing.

If your competitor is also bidding on their own business name in search advertising, chances are their paid search ad will show in the sponsored section of the search results when you search for their name as well. Bidding on your business name is a cost-effective way to quickly get your brand to appear on the search engine results page.

Organic Performance

Also look at the organic listings when you search for those local keywords, as well as the keywords you are optimizing your own site for.

Where do your competitors appear in comparison to you? What kinds of content are showing – is it just their site, or do other content and social sites show up as well?

Simplify shopping

Consumers expect convenience whether they’re shopping online or in-store. In a physical store, curating the products you sell to a carefully chosen selection is one way to help shoppers get in and out of your store quickly. (You could offer a wider range of products on your business website.)

Your store should also accept a wide range of payment options, including mobile wallets such as Apple Pay, and mobile devices to accept payments so you can speed up customer checkout lines.

By taking these steps, you’ll be able to participate and beat the online business competition and help prepare your retail store for a successful future.

Also, check out:

5 Ways you are losing website traffic because you don’t have a blog.

4 Tips to Create Content that will Massively Increase your Sales.

The Number ONE Reason Why People aren’t Buying What You are Selling

Sell More on Social Media with Valuable Contents

Do You have more suggestions? Your feedback would be happily received. Kindly share and subscribe to our content.

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Emmanuel May 19, 2021 0 Comments

4 Tips to Create Content that will Massively Increase your Sales

Hey there meet Tina, Tina runs an online kids clothing store with online presence on an e-commerce website, Facebook and Instagram, however, it didn’t take long before she realized that in order to rake in more sales she needs to churn out contents that will persuade her target audience to buy her offers. So there she was sitting in front of her laptop staring at her blank screen, scratching her head, stuck on what to write.

So what makes a sales pitch successful?, what features must a content have to drive more sales, these and many more are questions that kept running through Tina’s head while she brainstorms about the things she needs to write in her sales content. So if you are like Tina, struggling to come up with a sales post whether as a social media post or a short product description on your e-commerce website, that won’t allow the cash register to stop ringing, the following tips that I’ll be sharing is for you.


Before commencing sales write up whether as an organic post or paid content, it is important to carry out research about your target market. When done correctly market research will reveal cogent customers pain points, their preferences, their likes and dislikes, there favourite hangout spot online and in most cases what makes them tick. When you know more about your customers you’ll be able to strategically position the right offers that suits their needs at the right time and spot.

Findings from your market research will ensure that you are selling what people truly want and an advert that sells what people truly wants never fails to rake in more sales, it never fails to deliver.


Turn the spotlight on the amazing benefits of your products and services, no matter how sophisticated the features and specifications of your products and offers are, if your target customers don’t know how beneficial it is to their life, they won’t give you their money in exchange for it.

To create a compelling content you need to flaunt the benefits of your products, sell a convenient and better life. Rather than highlight the features of your products flaunt the amazing benefits your customers stand to enjoy when they buy your products.


‘Selling is a transfer of emotions’ Zig Ziglar

Another special recipe you should add to your content write up is emotions. In order to provoke your desired response from your target markets, you need to create contents that not only convey an emotional message but also evoke an emotional response from your target market. When introduced into a sales content, emotions makes it relatable.

If your intention is to create a sales content that provokes instant sales response you need to employ emotions, introduce emotional trigger words in your write up. When you use emotions in your write up, it portrays your brand as one that truly cares about your customers pains and struggles thus making them trust you, it shows off the human and sensitive nature of your brand. Emotions are very powerful, when people connect certain emotions to your post, the message it contains sticks longer in their minds.


If a sales advert were to be a delicious meal, then storytelling will be the secret ingredient that adds the tantalizing magic taste and accentuate the flavour of the other ingredients. Compelling stories helps you take your audience on a journey, thrill them, excite them, it brings your products to life in the minds of your target audience.

Use stories to explain the wishes they’ll be fulfilling when they patronize you or their most dreaded fears that will happen to them which your product will solve. Everyone loves a good story, so tell one.

In a nutshell, the first key to a successful sales content is finding out if your products is needed, by whom is it needed and with what magnitude. Once that has been checked, flaunt the benefits, don’t be afraid to show off, convey your messages with emotions, show your brand’s soft spot, you are selling to humans, and lastly take your target audience on an imaginary adventure with stories while positioning your products and offers as the lead actor.

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Emmanuel December 2, 2020 0 Comments

The Number ONE Reason Why People aren’t Buying What You are Selling

So let’s say you own a kitchen ware store and you’ve got a fancy easy to clean kitchen blender with exquisite design, high-powered efficient motor, 2-3 horsepower, that’s being sitting pretty on your shelf for three months. Despite the numerous promo materials that you’ve put out there, you’ve only sold five pieces of it within 3 months! Come on! 5 pieces in 3 months, I stocked 50 pieces!!! How will I sell them all?

Well, at this point you are probably thinking I don’t own a kitchen ware store, it’s not my problem. True, that’s not the kind of business you operate but I’m sorry to burst your bubble, it is your problem. Irrespective of the kind of business you run, it is not immune to the ‘poor sales’ virus. At some point in your business journey your sales won’t be over the rooftop. So, what were you doing wrong?

Here’s what you doing wrong: you have poor sales when your sales pitch is more focused on the convincing words you need to say.

The moment you focus your sales adverts on scripts like ‘Hey, come patronise us, we have the latest kitchen blender with the latest high tech function, our new shoe collection is made off pure Italian leather’, you set yourself up for sales failure. I’m not saying this strategy is utterly bad and should be discarded but if you are ready to super boost your sales, add my next point into your next marketing campaign.

Show, Don’t Just Say
People love a good show, they get dazzled by it, the experience from it lingers longer on their minds. So tap in right away, introduce creative demonstration of your products at work into your marketing campaign. Don’t just narrate the amazing features and benefits of your products, put up a breathtaking show about the product you are offering, create the ‘WOW‘ experience that lingers on their mind. Exhibit your products and services maximum benefit with spectacular demonstration.

Here’s an example of how putting up a good show boost sales. In 2010 Blendtec launched a YouTube video series tagged ‘Will it Blend’, the video series showed Blendtec kitchen blenders grinding electronic devices such as ipad, iphones. Of course, they don’t expect their customers to grind their smart gadgets but those video series convinced both their loyal customers and prospects about the durability of their products and most definitely inspired them to make purchases.

So there you have it, your customer aren’t buying from you because your product isn’t fantastic but because you bore them with your sales pitch. Switch things up,show off your products and services in a spectacular way, create the ‘WOW‘ experience that imprints your brand into the subconscious mind of your audience.

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Emmanuel October 28, 2020 0 Comments

Sell More on Social Media with Valuable Contents

Everyday your prospective customers are faced with thousand of tonnes marketing contents from over 85million business profiles on Facebook and Instagram combined, each aiming to leverage the power of these social platforms to achieve one business goal or the other. Now that’s huge competition for your brand whether big or small. Now you might be thinking, what can I do to beat the competition?

In order to beat this competition, you’ve done various things to upgrade your social media game including creating stellar visual contents, made your social media feeds aesthetically appealing, invested a significant part of your budget on sponsored post, yet despite all your efforts your target audiences are not showing interest in your products and services, invariably sales conversion on social media is still low.

What are we not doing right? Why are our customers not coming back? What can we do to build a loyal customer base on our social media platforms? I’m sure these and many more are questions you have asked yourself countless number of times. Well here’s the golden answer.

Make Your Contents Valuable

When you go social with your brand don’t base your post solely on marketing messages, create value with your posts. In fact, according to some experts, contents not related to marketing of your products and offers should make up 80% of your social posts.  Spice up your content strategy with valuable contents that your target market want.

So,what makes up a valuable content? Irrespective of the evolution that the social media landscape has gone through since it’s birth, the underpinning reason for it’s creation still stands, people get on social platforms to get informed about various aspects of their lives, entertained and interact with the rest of the world. Therefore, as brand seeking more loyal and engaging customers on social media it’s your utmost responsibility to ensure that your audiences are not starved of these fundamental elements.

Your contents become valuable when your audience perceive them as educative or entertaining. To get started on that, you need to be conversant with topics that your audiences need more knowledge about, social conversion they are into, fun contents that they find relatable.

Educate your audiences about your products and offers, share industry-related tips that interest your audiences, DIY videos, recipe videos, clothing styles inspirations. Curate and share funny contents that your customers can relate with, participate in social media challenges, you could start one for your social community. These and many are examples of things you can do to make your customers loyal to your brand and make them keep coming back.

In a nutshell, a large portion of your social contents should be more focused on information that your target market finds valuable and not solely focused on what you want them to buy from you. Your customers don’t want to be sold to every time, they want to entertained and educated.

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Emmanuel October 12, 2020 0 Comments

Find Your Customers on Google with these 3 Simple Tips

Present day online users are continuously being flooded with numerous marketing contents of various formats and as a small business seeking to make more sales online, you need to stand out from the crowd, to achieve that your marketing messages must be able to grab your potential audience attention at first glance and that can only occur if you are communicating in their language. So,what’s your customers language? Simple answer, KEYWORDS.

Keywords are terms people use when searching for products or services on search engines such as Google. It’s how they tell Google what they want. Keywords are not necessarily single words, they could be phrases or sentences. They help you communicate with your potential customers in the language they are already using. Choosing the right keywords for your SEO journey is not only an integral part of your SEO strategy but also essential for the growth of your brand online.

Keywords help you discover what your potential customers are looking for and when you incorporate them in your marketing contents, you make it easy for your target audience to find you, you’ll be able to get their attention and ultimately extract the desired action you want from them.

Deciding which keywords to use can be daunting especially for a small enterprise new to the SEO game but before you become overwhelmed with the technicality and array of words, here’s 3 things you should have in mind when looking for keywords.

1. Frequency
This implies the number of times a particular word or phrase was searched for on Google. You’ll need to give subtle consideration to terms that people often search for in relation to the products and services you offer.

2. Competition
Let’s be honest, it’s difficult for websites of small brands to compete with big industry giants on the search result pages of popular keywords. As a small business aiming to get good ranking on search engine you should be looking out for long tail keywords. Long tail keywords are those large numbers of search queries with low search volume, they are usually specific to a particular niche and often offer instant SEO results for small businesses. Long tail keywords tells you the exact things online users are looking for, an example of a long tail keyword could be ‘customized handmade footwear delivered in Lagos’.

3. Relevance
Your chosen keywords should accurately depict the product and services you offer. There shouldn’t be a mismatch between your selected keywords and the intentions of the people searching. For example, if visitors clicks on your website looking for custom made cakes but discovers you only sell doughnuts, they’ll leave, which will result in your website have a high bounce rate. That’s bad news because when a website has a high bounce rate it’s chances of ranking high in search results reduces drastically.

So there you have it, the 3 things you need to look out for during keyword research. Paying attention to these things will not only guide you to selecting the right terms but also ensure that you are putting your best foot forward on your SEO journey.

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Emmanuel October 7, 2020 0 Comments

Boost Engagement On Your Instagram Post With IG Stories

Now that you are on Instagram you have probably come to the realization that getting noticed on IG is not as easy as it seem especially with the ever changing algorithm that’s constantly declining the rate of reach of organic posts. The frustration that you feel every time you view your organic posts analytics and realize that not even one tenth of your followers saw your post can not be overemphasized.

Despite all the efforts put into crafting that visually appealing content, your post is not reaching your target audiences, if they are not seeing your content, how will they engage with it let alone carry out the desired action you expect from them and with an already stretched budget, running ad campaigns is not a luxury you can afford all the time. What should I do to boost the reach of my organic post?

IG stories are quick photos and videos often accompanied with visual filters and features often displayed at the top of a user’s IG timeline. Stories disappear after 24 hours for viewers but high performing stories can be stored in an archive which can be reposted again.

Instagram stories, yes!!! Instagram stories, the Snapchat model Instagram copied and launched in 2016. Since it’s launch IG stories has grown in popularity with over 500 million people viewing stories in a day and one third of the most viewed IG stories belonging to business thus providing business both big and small and avenue to showcase their products at no extra cost. What’s IG Stories?

If you want your audience to see your brand frequently at no extra costs,IG stories should be your new best friend. The strategic position of IG stories ensures that you are more likely to show up in front of your customers more often. Likely? Yes ,likely.

Although, you have a high chance of been seen if you use stories to exhibit your contents, Instagram will only give your stories priorities on your target audiences timeline if they engage often with your stories.

To create engaging IG stories, your contents needs to have a personal feel. Loosen up a bit with your IG stories, make them look as natural as possible, unfiltered, let your stories radiate the funny aspect of your brand.

Here are examples of things you can incorporate into your IG stories, organize Q&A sessions, quizzes, flash sales and discount announcement, teasers about upcoming new clothing line launch, behind-the- scenes videos showing how your latest shoe design was made, Live videos.

Mastering the free features of IG stories is crucial to the growth of your brand on IG, asides from the fact that you’ll grow the number of your followers organically, it’ll help you cultivate a highly engaged community.

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Emmanuel October 2, 2020 0 Comments

The Top 3 Contents You Need To Promote Engagements on Your Instagram Page

Congratulations!!! Your brand now has a presence on Instagram, at least with all the buzz going round about how Instagram is a fertile ground for leads generation, being part of such network is a wonderful move for your brand whether big or small. But alas! Engagement around your IG page is low, visitors are not checking your profile out, even when they eventually show up they are not hitting that prestigious ‘follow’ icon. Like that’s not bad enough, the few followers you’ve struggled to gather are unfollowing you at an exponential rate. What are you doing wrong? Here’s what you aren’t doing right.

Your IG Content Game is Lame

Instagram is a visual oriented social media platform unlike other social channels, it’s users rely heavily on visual contents. In order to improve engagement on your page, you have to start creating visual contents which are not only stunning but compelling contents that resonates with your target audiences. These contents have to be contents your potential customers can relates and connects with right away. So, what contents should my brand start producing? There are tonnes of means by which you can pass your marketing messages across to your leads on Instagram, examples of such include visual images, videos and user-generated contents (UGC).

Visual Images
Ever heard of the phrase ‘a photo speaks a thousand words’, that’s what happens on Instagram. You have to start creating stunning and captivating visual images that will relate your messages at a glance, in order to drive traffic to your IG page. Examples of visual images you can introduce into your IG feeds include illustrations, animated gifs, infographics and photos.

Gone are the days when sharing pictures often on your IG page gets you enough engagement, nowadays in order to keep the traffic coming, you need to incorporate authentic, original videos into IG feeds. Your videos should have a personal feel to them so that your audience’s attention can be grabbed instantly. As a small business you don’t need to invest too much in professional video production equipment to create beautiful videos, a good smartphone and video editing apps can get the job done. Examples of videos that you can post regularly on your page include but not limited to product unboxing, how-to tutorials on natural hair styling, short cooking video showcasing your latest recipe.

User-Generated Content
User-generated contents usually referred to as UGC, are contents such as images, reviews or videos of your products developed by fans of your brand. It could be a photo of a customer posing with your doughnuts or a video unboxing of a pair of shoes a customer purchased on your e-commerce website. It’s the online version of word-of-mouth advertisement. This is the goldmine of social media content, it positions your brand as a trustworthy enterprise because people tend to trust products endorsed by friends and family more than by brands. To influence UGC creation you can offer rewards, giveaways or initiate online competitions.

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Emmanuel September 30, 2020 0 Comments

The Most Important Tips That Will Ensure You Make Sales On Social Media

It’s no longer a breaking news that been on social media channels is another great means of driving in more sales for businesses both big and small but with a tight budget, your small business can’t afford to be on all social networks. How then can you choose the right social network that will help you increase your brand awareness and ultimately optimize sales?

Define your target audience
Firstly, you need to define your target audiences. Before setting out on your social media journey, identifying the type of customers you are looking to attract on social media is a crucial step, not only will it help you tailor your marketing contents appropriately but it will make establishing your presence on your chosen media an easy ride.

Find your target audience
It may seem like everybody is on every social channel but that’s not the case, certain demographics relates more with particular social networks than others, for instance, a relatively a large portion of the over billion users on Instagram belong to young millennials unlike LinkedIn which has more of working professionals forming a bulk of their users. In order to make the most out of your social media engagements, you need to find out the social media platforms where your target audiences are most active.

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Emmanuel September 28, 2020 0 Comments

Top 2 Secrets You Need To Move Your Website Ranking Up On Google

Congratulations!!! Your website is finally live,you now have your own share of the big web, but alas! something is not right, visitors are not showing up on your homepage despite the stylish and luxurious aesthetics on your page. What’s going on? Here’s the simple answer, your website is not showing up in front of your potential customer search results page when they look up possible answers to their search queries on search engines such as Google.

Contrary to what can be obtained in the offline world, where exquisite store signage and interior designs attract customers to your physical store, the online space doesn’t operate on that dimension. In order to make your website pop up the next time your potential customer enters a search query related to your business, here’s the secret.

In the world of the big web you need to speak the language of your customers if you want to be seen and to achieve that you enlist the help of keywords by incorporating them into contents on your website. So when next a potential customer looks up a term related to your bran, your website has a high chance of showing up. These keywords are not necessarily single words they could be phrases, and they are terms online users use to describe their search queries on let’s say Google.

Relevant Content
Different search engines use various algorithms to determine the websites that shows up on search result pages but the basic principle is relevance. To show up on users search results you need to tell Google that your web content is relevant to their queries. Let’s say you own a doughnut shop and you are looking to get more customers online,your potential customers could look up search terms such as ‘fresh doughnuts available for pick-up in Lagos’. To show up for this search, contents on your page must reflect that your doughnuts are freshly prepared at your location and they are available for pick-up at your shop or delivered to certain locations.

All these seems like a lot work right? Don’t panic, let Chromite Solutions do the heavylifting for you, click here for FREE website reviews, let us help you discover what needs tweaking on your website, so you can start showing up in front of your right customers.

Showing up in search result page is a great way for your customers to find you but in order to achieve that you need to find out what your customers are looking for, so you can be able to serve the right content to the right audience at the right time.

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Emmanuel September 24, 2020 0 Comments

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11 Secret tools that Expert Website Developers use to Wow their customers

Save Time and Earn More money as a website designer using these Free Online Tools