Category: SEO

Find Your Customers on Google with these 3 Simple Tips

Present day online users are continuously being flooded with numerous marketing contents of various formats and as a small business seeking to make more sales online, you need to stand out from the crowd, to achieve that your marketing messages must be able to grab your potential audience attention at first glance and that can only occur if you are communicating in their language. So,what’s your customers language? Simple answer, KEYWORDS.

Keywords are terms people use when searching for products or services on search engines such as Google. It’s how they tell Google what they want. Keywords are not necessarily single words, they could be phrases or sentences. They help you communicate with your potential customers in the language they are already using. Choosing the right keywords for your SEO journey is not only an integral part of your SEO strategy but also essential for the growth of your brand online.

Keywords help you discover what your potential customers are looking for and when you incorporate them in your marketing contents, you make it easy for your target audience to find you, you’ll be able to get their attention and ultimately extract the desired action you want from them.

Deciding which keywords to use can be daunting especially for a small enterprise new to the SEO game but before you become overwhelmed with the technicality and array of words, here’s 3 things you should have in mind when looking for keywords.

1. Frequency
This implies the number of times a particular word or phrase was searched for on Google. You’ll need to give subtle consideration to terms that people often search for in relation to the products and services you offer.

2. Competition
Let’s be honest, it’s difficult for websites of small brands to compete with big industry giants on the search result pages of popular keywords. As a small business aiming to get good ranking on search engine you should be looking out for long tail keywords. Long tail keywords are those large numbers of search queries with low search volume, they are usually specific to a particular niche and often offer instant SEO results for small businesses. Long tail keywords tells you the exact things online users are looking for, an example of a long tail keyword could be ‘customized handmade footwear delivered in Lagos’.

3. Relevance
Your chosen keywords should accurately depict the product and services you offer. There shouldn’t be a mismatch between your selected keywords and the intentions of the people searching. For example, if visitors clicks on your website looking for custom made cakes but discovers you only sell doughnuts, they’ll leave, which will result in your website have a high bounce rate. That’s bad news because when a website has a high bounce rate it’s chances of ranking high in search results reduces drastically.

So there you have it, the 3 things you need to look out for during keyword research. Paying attention to these things will not only guide you to selecting the right terms but also ensure that you are putting your best foot forward on your SEO journey.

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Rofiat Agoro October 7, 2020 0 Comments

Top 2 Secrets You Need To Move Your Website Ranking Up On Google

Congratulations!!! Your website is finally live,you now have your own share of the big web, but alas! something is not right, visitors are not showing up on your homepage despite the stylish and luxurious aesthetics on your page. What’s going on? Here’s the simple answer, your website is not showing up in front of your potential customer search results page when they look up possible answers to their search queries on search engines such as Google.

Contrary to what can be obtained in the offline world, where exquisite store signage and interior designs attract customers to your physical store, the online space doesn’t operate on that dimension. In order to make your website pop up the next time your potential customer enters a search query related to your business, here’s the secret.

Keywords
In the world of the big web you need to speak the language of your customers if you want to be seen and to achieve that you enlist the help of keywords by incorporating them into contents on your website. So when next a potential customer looks up a term related to your bran, your website has a high chance of showing up. These keywords are not necessarily single words they could be phrases, and they are terms online users use to describe their search queries on let’s say Google.

Relevant Content
Different search engines use various algorithms to determine the websites that shows up on search result pages but the basic principle is relevance. To show up on users search results you need to tell Google that your web content is relevant to their queries. Let’s say you own a doughnut shop and you are looking to get more customers online,your potential customers could look up search terms such as ‘fresh doughnuts available for pick-up in Lagos’. To show up for this search, contents on your page must reflect that your doughnuts are freshly prepared at your location and they are available for pick-up at your shop or delivered to certain locations.

All these seems like a lot work right? Don’t panic, let Chromite Solutions do the heavylifting for you, click here for FREE website reviews, let us help you discover what needs tweaking on your website, so you can start showing up in front of your right customers.

Showing up in search result page is a great way for your customers to find you but in order to achieve that you need to find out what your customers are looking for, so you can be able to serve the right content to the right audience at the right time.

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Rofiat Agoro September 24, 2020 0 Comments

WHAT TYPE OF WEBSITE SUITS YOUR BUSINESS NEEDS?

Nowadays, there’s an undeniable loud buzz going around about how important having a website is to a business. Whether big industry giants or SMEs, the need to carve a niche on the world wide web is at an all time high and cannot be overemphasized.

Aside from the giving the brand a sense of been in vogue and up-to-date with the current trends, having a website that represent your business in the vast online world helps the brand not only to increase awareness about the services and products you offer but in the long run helps you stay connected and engaged with your customers thus increasing sales and ROI when optimized correctly. Sweet deal, right? Well before you invest any part of your budget into building a website, there’ one thing to considered, of course ,there are a ton of other factors that should be put into consideration before your website goes live but this point trumps them all.

Align your business goals and objectives with the website features.
Yes! Before you get busy with the coding, colours, themes, UX design and all the baggages that comes with web development process, set aside ample time to revise your goals and objectives as a brand and carefully select the ones that you want your website to help you attain. There are numerous website elements out there but not everything will be applicable to your company’s needs and stage of growth. So don’t dump everything in it,not only will it be awkward to view but customers and potential customers might perceive your brand as spammy. Seems like a lot of work right, don’t worry Chromite Solutions got you covered. Okay, what’s the catch?
Here’s how, Chromite Solutions offers free consultancy to help you discover the type of website that is fit for your business,click here to talk to an expert.

Now let’s get practical
Let’s say you own a photo gallery in the offline world and have recently decided to move your business online. You need to decide ahead which of your business objectives you want your website to help you attain. Let’s also say you’ve chosen to increase your brand awareness and number of email signup, that means your website must essentially have a blog and newsletter subscription features. It’s going to be a total waste of time and money to include an e-commerce feature.

In a nutshell, don’t just have a website for having sake, build one that radiates your brand’s personality, one that pitch your business in the online world and to achieve that, take your time during the planning phase to decide what you want your web to do for you and select the appropriate features that can make it happen.

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Rofiat Agoro September 22, 2020 0 Comments