Congratulations!!! Your website is finally live,you now have your own share of the big web, but alas! something is not right, visitors are not showing up on your homepage despite the stylish and luxurious aesthetics on your page. What’s going on? Here’s the simple answer, your website is not showing up in front of your potential customer search results page when they look up possible answers to their search queries on search engines such as Google.
Contrary to what can be obtained in the offline world, where exquisite store signage and interior designs attract customers to your physical store, the online space doesn’t operate on that dimension. In order to make your website pop up the next time your potential customer enters a search query related to your business, here’s the secret.
In the world of the big web you need to speak the language of your customers if you want to be seen and to achieve that you enlist the help of keywords by incorporating them into contents on your website. So when next a potential customer looks up a term related to your bran, your website has a high chance of showing up. These keywords are not necessarily single words they could be phrases, and they are terms online users use to describe their search queries on let’s say Google.
Different search engines use various algorithms to determine the websites that shows up on search result pages but the basic principle is relevance. To show up on users search results you need to tell Google that your web content is relevant to their queries. Let’s say you own a doughnut shop and you are looking to get more customers online,your potential customers could look up search terms such as ‘fresh doughnuts available for pick-up in Lagos’. To show up for this search, contents on your page must reflect that your doughnuts are freshly prepared at your location and they are available for pick-up at your shop or delivered to certain locations.
All these seems like a lot work right? Don’t panic, let Chromite Solutions do the heavylifting for you, click here for FREE website reviews, let us help you discover what needs tweaking on your website, so you can start showing up in front of your right customers.
Showing up in search result page is a great way for your customers to find you but in order to achieve that you need to find out what your customers are looking for, so you can be able to serve the right content to the right audience at the right time.