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Social Media Management: Definition, Tools, and Tips

Social media management is the process of analyzing social media audiences and developing a strategy that’s tailored to them, creating and distributing content for social media profiles, monitoring online conversations, collaborating with influencers, providing community service, and monitoring, measuring, and reporting on social media performance and ROI. Continue reading for more details.

All tasks, which were once marginalized by businesses, have now stepped into the limelight of companies’ marketing strategies.

Why? Because social media provides great money-making opportunities – on the condition you manage your social channels in an organized, efficient way.

What Is Social Media Management?

Social media management is the process of creating, publishing, promoting, and managing content across social media channels.

Social media management goes beyond just posting updates to your company’s social media profiles.

It also includes engaging with your audience and looking for new opportunities to increase reach and visibility.

Why Practice Social Media Management?

SM management offers several benefits, including:

Cost: No matter your marketing budget, social media is a cost-effective initiative. It’s free to join social media networks, post content, respond to user comments, and more.

Even advertising offers a profitable channel for reaching your audience and building an online following.

Reach: Social media networks, from Facebook to LinkedIn, can connect you with users across the world. You can also use social media platforms, like Pinterest, to reach niche audiences.

Traditional marketing and advertising can’t match the reach — or price — or social. That’s why social media management is a must for businesses.

Users: Incorporating social media into your marketing strategy allows you to align your marketing initiatives with user behavior.

For example, 74% of people now use social media when making purchase decisions. Not to mention, 80% of people get advice about a purchase through social media.

Performance: Marketers and business owners alike agree on the performance of social media marketing and advertising.

Via social, companies can build their brand and even generate leads and sales. Almost 45% of business-to-business (B2B) marketers, for instance, have earned a client through Facebook.

With social media’s multiple advantages, it’s worth considering your marketing strategy.

Basic Social Media Management Strategy

Developing a social media strategy is an important part of making sure that each of your campaigns is helping you get closer to meeting your marketing goals.

After you have decided which channels you plan to use, you’ll need to consider how often you plan to post and what types of content you will post.

Start by considering what you know about your audience.

What type of content do they like best?

Develop content that’s engaging but also speaks to their needs and challenges. If you need help getting started, check out these social media marketing ideas.

You should also consider how you plan to make engagement and response a consistent part of your social media management.

Do you plan to reach out to fans and followers and start a conversation? How often will you respond to questions and concerns posted on your page?

Do you plan to use contests to engage your audience? All of this should be somewhere in your social media strategy. You should summarily practice these:

  1. Creating a Social Media Schedule
  2. Creating and Posting Content to Social Profiles
  3. Responding to Fans and Followers
  4. Engaging with Others on Social Platforms
  5. Creating Social Media Advertising Campaigns
  6. Managing Contests and Giveaways
  7. Tracking Performance Over Time

Hire A Social Media Management Company

Knowing what the subject is and why it’s important is only half the battle.

Now, you have to put that knowledge to use and start making decisions about your company’s social media management.

For many small businesses, there just isn’t enough time or resources to dedicate to effective social media management.

Posting quality content consistently takes a lot of time and effort that some small business marketing teams just don’t have.

Not to mention, you may not have anyone on your team with the expertise or skills needed to implement effective campaigns.

This is where a social media management company comes in.

A social media management company like CHROMITE SOLUTIONS  helps supplement your digital marketing efforts by providing expert social media marketing services.

Not only do we have the time to dedicate to implementing your campaigns, but we also have the skills and knowledge needed to ensure that your social media efforts are a success.

By this point, there should no longer be a question about what is social media management.

Outsource Your Social Media Management

A lot of businesses try to launch and maintain social campaigns, including your competitors. Get ahead of your competition and use social to its full advantage by exploring and investing in social media management services.

The business potential of social networks is immense. Brands can leverage social media platforms to successfully drive their objectives across the marketing funnel, from raising brand awareness to increasing store visits.

But to be able to accomplish this, they need efficient social media teams.

The more goals you want to achieve through social media marketing, the more people dedicated to this channel you’re going to need. This demand will eventually lead to building complex social media team structures.

If you’re a large brand, you might even have multiple teams in different offices and regions of the world, leveraging different strategies to meet different targets.

We hope this was useful to You. Do you have questions about the subject? Don’t hesitate to reach out and ask us. Kindly share and subscribe to our content.

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Emmanuel June 3, 2021 0 Comments

5 Ways you are loosing website traffic because you don’t have a blog

So now you have a website, all your products and services have been uploaded and now you’re waiting for buyers to troop in.

But… Nothing. your website is looking all shiny and brand new, but no visitors.

Imagine setting up your new office, putting all products in place, employ customer representatives to attend to customers,

…but no customers are visiting, this must be really painful, not to mention it feels like a huge loss.

That’s how it feels when no one is visiting your website right.

Well, I’m aware of this pain and that’s why I’m here with this amazing solution.

Today I’ll be speaking about a sure-fire way to increase traffic(visitors) to your website without spending on Ads.

This feature alone can make Google and other search engines become your own affiliate marketer, Interesting right?

Imagine If your website gets at least 100 visitors daily without you having to pay for marketing.

Don’t get me wrong, it is very IMPORTANT to have a marketing budget and pay for Ads, how else can you have a predictable and scalable flow of traffic.

However, what I’m showing you today is a secret that online businesses and entrepreneurs have used to increase traffic on their website systematically without waiting till they have money to pay for Ads.

Don’t anticipate too much, it’s not something you are new to, it’s just that you did not know how effective it is or how to use it to drive traffic.

Did you guess? it’s BLOGGING, yes you heard me right. Your website needs to have a Blog, a regularly updated Blog!

Whether you own an E-commerce store, A coaching platform, you sell physical products or digital products, services or whatever it is your website does. You should have a regularly updated Blog.

Why? Well, read on…

  1. It helps establish your brand as an authority in your industry: You see one of the reasons why people don’t buy right away are objections; unanswered questions they have.
    For example, how do I know the best size to buy? what is the importance of having this product? How do I maintain this product when I buy it etc…These are questions running in the minds of your prospects, and until these questions are answered your prospects will find it difficult to make the purchase.
    Like the saying goes; “A confused customer is a customer that will NOT buy

    But as a smart business owner that you are, write a blog post about questions that they could be asking, answer it correctly with your professional experience, this will automatically place you as an authority in your industry, In the eyes of your customers and of course clear their doubts. When they decide to buy, they’ll come straight to you.
    Make sure to make adequate research on questions your prospects are asking before writing on them. A very effective tool to help you with this is www.answerthepublic.com

  2. Call-to-actions at the end of your articles can convert readers into leads: Now that you have enlightened your prospects, they are satisfied with your tips and answers to their questions, this is the best time to convert the visitor into a lead. A lead is a means of keeping in touch with a prospect, it could be their phone number or email. It’s always best to request emails. But you cannot just say give me your email right? Offer them something for free in return often, these could be things like free ebooks, free whitepapers, free fact sheets, free webinars, free trials … basically, any content asset for which someone would be willing to exchange their information.
    With this, you can follow up via email marketing to nudge them to buy what you are selling.
    Tip: Make sure what you are offering in return for leads is related to the article they just read.Note: Not every reader of your blog will become a lead. That’s okay. No one converts 100% of the people who read their blog into leads. Just get blogging, put calls-to-action on every blog post
  3. Increase your social media presence: When visitors have read your article and it adds value to them, the next thing they usually would want to do is to share it with their friends and followers. This will go a very long way to increase your website traffic and of course leads, which then convert to massive sales. Like you already know, almost all of your target audience is on social media. This is another awesome way to be in their face without spending on Ads.
    Tip: Add social share buttons, before and after your article to make it easy for your readers to share the article with their friends and followers.
  4. The effort you put in yesterday can turn into hundreds of thousands of views and leads in the future: When it comes to blogging, most of your leads will likely come from your older posts.
    According to Hubspot(A leading online marketing school and platform) says “about 70% of the traffic each month on their blog comes from posts that weren’t published in the current month“.So this is a matter of compounding results, Unlike WhatsApp or other platforms, where your posts disappear after 24 hrs or go down to the bottom where they can’t be found by new visitors, your Blog articles are evergreen. As far as they answer relevant questions, they will continue to attract new visitors and prospects.
  5. Google will refer more prospects and customers to you: How does this work?  let me explain in the easiest to understand terms;When you post an article on the internet and make it available for public viewing, google and other search engines will send their bots(Automated software) to read the article and index it(file it up), then wait for someone to ask any question related to that article. Immediately anyone does, they’ll show them the article in that list, but if the article does not add value, and the reader bounces out of your website and comes back to ask the same question they’ll know the article is not relevant, so it will be pushed down from the top to the bottom.

    But If a reader is satisfied by the answer gotten from your posts, then your article is shown to more people looking for the same answers, your posts begin to rank higher in the searches.

    So you see, with a well-researched article and topic with relevant keywords, you can make google refer customers to you without necessarily paying for Ads.

These are just some of the importance of having a regularly updated blog on your website and how it can massively increase your sales. Whether you are a small business or an entrepreneur and do not have much money to pay for marketing or you have a big business and spend a lot monthly on marketing every month, A regularly updated Blog can go a long way to double even triple your sales both long term and short term

If you are enlightened now and know that your website needs a blog or you don’t know how to write articles that will rank on search engines, then message me, I have just the perfect solution for you.

Have a wonderful day, see you soon…

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Cosmos Opurum May 11, 2021 0 Comments

[Solved] 6 Ways your website is loosing traffic and costing you Money!

Like I often tell my customers, If your website is not making you money, then your website is a waste of money.

So it’s second quarter of 2021, everyone is well aware that if you do not have a website(an online office). You’re doing it wrong!
Even though you have a physical location and are making sales, you’re missing out on over 100 times those customers that will buy from you online.

The woman selling pepper near you has packaged her grounded pepper and is running Facebook Ads to her online store where her customers can order,
a dispatch rider comes to pick it up and deliver it to her customers, while she receives the money directly to her bank account. She doesn’t have to do any runarounds.

And you’re still there thinking if you should get a website or not, ok well done o.

Well I’m not here for you today. I’m here with good news for businesses and entrepreneurs that already have a website or an online store but are making very little or no sales.

You’ve paid for ads? You’ve tried content marketing even paid influencers to share your website on their handles? but still the visitors did not convert to customers.

I know how painful it must be, paying that large sum of money to build an online store and even drive traffic, yet no sales. It feels like a huge waste.

You’re in luck, today I’ll share with you, for FREE 6 things you’re most likely doing wrong and effective solutions that you can apply right now to get sales trooping in.

  1. YOUR CALL TO ACTION IS NOT CLEAR: You see in the NEW online space, for every product or service you sell, you have thousands of competitors online, so its no longer enough to
    just drop your contacts or say contact us if you have any questions. There are so many distractions competing for the attention of your customer.
    You need to tell them exactly what they should do in other to take the next step to buy from you, after describing your solution, use Sign Up Now, Register here, Request a Quote, etc. Direct call to action words and phrases

  2. YOU FORGOT ABOUT THOSE THAT ARE NOT BUYING NOW You made the mistake to build your website around people that want to buy right away, you forgot about those that are not ready to buy now but might buy later. Your website should have a way to keep connected with them so that when they are ready to buy, you are the first that comes to their mind! remember you have tons of competitors that want their attention too.

The Solution➡️

> Add an Email subscription pop-up that will offer free value to your website visitors and request their email in return. This way you can keep in contact through email marketing and finally sell to them.

>Another way to do this, is what is called “Push notification”: Have you ever been on a web page or post and there is a popup like image below? Exactly that’s it, you can make users accept to be notified anytime there is the latest post, product or service update on your website, this means that even when a prospect is on another website or social media, they get a notification from your website saying you have a new update and also show your headline. This means your brand always remains fresh in their mind, they keep coming back and when they decide to buy, they buy from you.


3. YOU HAVE A TIRED, OUT OF SHAPE DESIGN: It’s 2021, a lot has changed I don’t have to tell you, Having an outdated designed website, Is like inviting your customers to a website built with clay and Thatches, no matter how competent you say you are, they just can’t wait to leave. Your Ideal customer has visited a ton of websites, just today alone, their eyes know the trend. They’ll look at an old website to equal to an incompetent business or entrepreneur. So you need to fix it. Do a redesign, something more modern, easy to use, and intuitive as well as attractive. That sells your brand as competent and approachable.


4. EVERYTHING ON YOUR WEBSITE IS ABOUT YOU: Do NOT make this mistake; We are the best, we are the topmost, we are this we are that…
Don’t get me wrong you should sell your brand, but keep the focus on your ideal customer, let them feel like you know the problems they are going through, you understand the results they desire and have answers to the questions they’re asking. Let your products or service be a bridge from where they are currently and where they want to be.

5. NO SHOP ATTENDANT!  Have you ever walked into a supermarket or mall, and found no attendant? Even though the things you want are right there on the shelves, It’s so easy to feel lost.
…that’s how a website or an online store feels without a live chat, Whether it’s WhatsApp, or FB Messenger, or any other Live chat box, just make sure there is a way your website visitor can have access to ask you questions when they feel confused or are having difficulty navigating your website. This can increase your successful orders by up to 45%

6. YOU ARE NOT BUILDING TRUST. Trust! Trust! Trust! In an environment where the customer gets to make payment for a product to someone he can’t physically see or touch, how then can trust be built?  What if you take their money and don’t deliver? Or deliver a substandard product?  These are questions your website visitors are thinking about, and there are certain things your website visitors look out for before clicking the buy now button.


>Reviews and Testimonies: Nothing promotes your business better than the words of others. Client testimonials and their success stories are some of your best marketing tools. If you’re doing a good job, why not say it through the words of your satisfied customers? Good or Bad? So remember to collect testimonies from your previous customers in text, audio, or videos. Studies have shown that videos are most effective. But text and audios do very well too. create an area on your home page where first-time visitors can see these good things that people are saying about what you sell, this gives your customer confidence to buy from you


I have taken the time to unravel the mistakes you might be making with your website and online store. Take action now implement the solutions above now and watch your online sales increase massively.

Remember to give me feedback when you have implemented it. If you have more questions or need a professional hand.

Click here to request an expert to call you Now!

 

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Cosmos Opurum April 30, 2021 0 Comments

The Number ONE Reason Why People aren’t Buying What You are Selling

So let’s say you own a kitchen ware store and you’ve got a fancy easy to clean kitchen blender with exquisite design, high-powered efficient motor, 2-3 horsepower, that’s being sitting pretty on your shelf for three months. Despite the numerous promo materials that you’ve put out there, you’ve only sold five pieces of it within 3 months! Come on! 5 pieces in 3 months, I stocked 50 pieces!!! How will I sell them all?

Well, at this point you are probably thinking I don’t own a kitchen ware store, it’s not my problem. True, that’s not the kind of business you operate but I’m sorry to burst your bubble, it is your problem. Irrespective of the kind of business you run, it is not immune to the ‘poor sales’ virus. At some point in your business journey your sales won’t be over the rooftop. So, what were you doing wrong?

Here’s what you doing wrong: you have poor sales when your sales pitch is more focused on the convincing words you need to say.

The moment you focus your sales adverts on scripts like ‘Hey, come patronise us, we have the latest kitchen blender with the latest high tech function, our new shoe collection is made off pure Italian leather’, you set yourself up for sales failure. I’m not saying this strategy is utterly bad and should be discarded but if you are ready to super boost your sales, add my next point into your next marketing campaign.

Show, Don’t Just Say
People love a good show, they get dazzled by it, the experience from it lingers longer on their minds. So tap in right away, introduce creative demonstration of your products at work into your marketing campaign. Don’t just narrate the amazing features and benefits of your products, put up a breathtaking show about the product you are offering, create the ‘WOW‘ experience that lingers on their mind. Exhibit your products and services maximum benefit with spectacular demonstration.

Here’s an example of how putting up a good show boost sales. In 2010 Blendtec launched a YouTube video series tagged ‘Will it Blend’, the video series showed Blendtec kitchen blenders grinding electronic devices such as ipad, iphones. Of course, they don’t expect their customers to grind their smart gadgets but those video series convinced both their loyal customers and prospects about the durability of their products and most definitely inspired them to make purchases.

So there you have it, your customer aren’t buying from you because your product isn’t fantastic but because you bore them with your sales pitch. Switch things up,show off your products and services in a spectacular way, create the ‘WOW‘ experience that imprints your brand into the subconscious mind of your audience.

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Emmanuel October 28, 2020 0 Comments

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