Social Media Management: Definition, Tools, and Tips

Social media management is the process of analyzing social media audiences and developing a strategy that’s tailored to them, creating and distributing content for social media profiles, monitoring online conversations, collaborating with influencers, providing community service, and monitoring, measuring, and reporting on social media performance and ROI. Continue reading for more details.

All tasks, which were once marginalized by businesses, have now stepped into the limelight of companies’ marketing strategies.

Why? Because social media provides great money-making opportunities – on the condition you manage your social channels in an organized, efficient way.

What Is Social Media Management?

Social media management is the process of creating, publishing, promoting, and managing content across social media channels.

Social media management goes beyond just posting updates to your company’s social media profiles.

It also includes engaging with your audience and looking for new opportunities to increase reach and visibility.

Why Practice Social Media Management?

SM management offers several benefits, including:

Cost: No matter your marketing budget, social media is a cost-effective initiative. It’s free to join social media networks, post content, respond to user comments, and more.

Even advertising offers a profitable channel for reaching your audience and building an online following.

Reach: Social media networks, from Facebook to LinkedIn, can connect you with users across the world. You can also use social media platforms, like Pinterest, to reach niche audiences.

Traditional marketing and advertising can’t match the reach — or price — or social. That’s why social media management is a must for businesses.

Users: Incorporating social media into your marketing strategy allows you to align your marketing initiatives with user behavior.

For example, 74% of people now use social media when making purchase decisions. Not to mention, 80% of people get advice about a purchase through social media.

Performance: Marketers and business owners alike agree on the performance of social media marketing and advertising.

Via social, companies can build their brand and even generate leads and sales. Almost 45% of business-to-business (B2B) marketers, for instance, have earned a client through Facebook.

With social media’s multiple advantages, it’s worth considering your marketing strategy.

Basic Social Media Management Strategy

Developing a social media strategy is an important part of making sure that each of your campaigns is helping you get closer to meeting your marketing goals.

After you have decided which channels you plan to use, you’ll need to consider how often you plan to post and what types of content you will post.

Start by considering what you know about your audience.

What type of content do they like best?

Develop content that’s engaging but also speaks to their needs and challenges. If you need help getting started, check out these social media marketing ideas.

You should also consider how you plan to make engagement and response a consistent part of your social media management.

Do you plan to reach out to fans and followers and start a conversation? How often will you respond to questions and concerns posted on your page?

Do you plan to use contests to engage your audience? All of this should be somewhere in your social media strategy. You should summarily practice these:

  1. Creating a Social Media Schedule
  2. Creating and Posting Content to Social Profiles
  3. Responding to Fans and Followers
  4. Engaging with Others on Social Platforms
  5. Creating Social Media Advertising Campaigns
  6. Managing Contests and Giveaways
  7. Tracking Performance Over Time

Hire A Social Media Management Company

Knowing what the subject is and why it’s important is only half the battle.

Now, you have to put that knowledge to use and start making decisions about your company’s social media management.

For many small businesses, there just isn’t enough time or resources to dedicate to effective social media management.

Posting quality content consistently takes a lot of time and effort that some small business marketing teams just don’t have.

Not to mention, you may not have anyone on your team with the expertise or skills needed to implement effective campaigns.

This is where a social media management company comes in.

A social media management company like CHROMITE SOLUTIONS  helps supplement your digital marketing efforts by providing expert social media marketing services.

Not only do we have the time to dedicate to implementing your campaigns, but we also have the skills and knowledge needed to ensure that your social media efforts are a success.

By this point, there should no longer be a question about what is social media management.

Outsource Your Social Media Management

A lot of businesses try to launch and maintain social campaigns, including your competitors. Get ahead of your competition and use social to its full advantage by exploring and investing in social media management services.

The business potential of social networks is immense. Brands can leverage social media platforms to successfully drive their objectives across the marketing funnel, from raising brand awareness to increasing store visits.

But to be able to accomplish this, they need efficient social media teams.

The more goals you want to achieve through social media marketing, the more people dedicated to this channel you’re going to need. This demand will eventually lead to building complex social media team structures.

If you’re a large brand, you might even have multiple teams in different offices and regions of the world, leveraging different strategies to meet different targets.

We hope this was useful to You. Do you have questions about the subject? Don’t hesitate to reach out and ask us. Kindly share and subscribe to our content.

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Emmanuel June 3, 2021 0 Comments

Boost Engagement On Your Instagram Post With IG Stories

Now that you are on Instagram you have probably come to the realization that getting noticed on IG is not as easy as it seem especially with the ever changing algorithm that’s constantly declining the rate of reach of organic posts. The frustration that you feel every time you view your organic posts analytics and realize that not even one tenth of your followers saw your post can not be overemphasized.

Despite all the efforts put into crafting that visually appealing content, your post is not reaching your target audiences, if they are not seeing your content, how will they engage with it let alone carry out the desired action you expect from them and with an already stretched budget, running ad campaigns is not a luxury you can afford all the time. What should I do to boost the reach of my organic post?

IG stories are quick photos and videos often accompanied with visual filters and features often displayed at the top of a user’s IG timeline. Stories disappear after 24 hours for viewers but high performing stories can be stored in an archive which can be reposted again.

Instagram stories, yes!!! Instagram stories, the Snapchat model Instagram copied and launched in 2016. Since it’s launch IG stories has grown in popularity with over 500 million people viewing stories in a day and one third of the most viewed IG stories belonging to business thus providing business both big and small and avenue to showcase their products at no extra cost. What’s IG Stories?

If you want your audience to see your brand frequently at no extra costs,IG stories should be your new best friend. The strategic position of IG stories ensures that you are more likely to show up in front of your customers more often. Likely? Yes ,likely.

Although, you have a high chance of been seen if you use stories to exhibit your contents, Instagram will only give your stories priorities on your target audiences timeline if they engage often with your stories.

To create engaging IG stories, your contents needs to have a personal feel. Loosen up a bit with your IG stories, make them look as natural as possible, unfiltered, let your stories radiate the funny aspect of your brand.

Here are examples of things you can incorporate into your IG stories, organize Q&A sessions, quizzes, flash sales and discount announcement, teasers about upcoming new clothing line launch, behind-the- scenes videos showing how your latest shoe design was made, Live videos.

Mastering the free features of IG stories is crucial to the growth of your brand on IG, asides from the fact that you’ll grow the number of your followers organically, it’ll help you cultivate a highly engaged community.

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Emmanuel October 2, 2020 0 Comments

The Top 3 Contents You Need To Promote Engagements on Your Instagram Page

Congratulations!!! Your brand now has a presence on Instagram, at least with all the buzz going round about how Instagram is a fertile ground for leads generation, being part of such network is a wonderful move for your brand whether big or small. But alas! Engagement around your IG page is low, visitors are not checking your profile out, even when they eventually show up they are not hitting that prestigious ‘follow’ icon. Like that’s not bad enough, the few followers you’ve struggled to gather are unfollowing you at an exponential rate. What are you doing wrong? Here’s what you aren’t doing right.

Your IG Content Game is Lame

Instagram is a visual oriented social media platform unlike other social channels, it’s users rely heavily on visual contents. In order to improve engagement on your page, you have to start creating visual contents which are not only stunning but compelling contents that resonates with your target audiences. These contents have to be contents your potential customers can relates and connects with right away. So, what contents should my brand start producing? There are tonnes of means by which you can pass your marketing messages across to your leads on Instagram, examples of such include visual images, videos and user-generated contents (UGC).

Visual Images
Ever heard of the phrase ‘a photo speaks a thousand words’, that’s what happens on Instagram. You have to start creating stunning and captivating visual images that will relate your messages at a glance, in order to drive traffic to your IG page. Examples of visual images you can introduce into your IG feeds include illustrations, animated gifs, infographics and photos.

Videos
Gone are the days when sharing pictures often on your IG page gets you enough engagement, nowadays in order to keep the traffic coming, you need to incorporate authentic, original videos into IG feeds. Your videos should have a personal feel to them so that your audience’s attention can be grabbed instantly. As a small business you don’t need to invest too much in professional video production equipment to create beautiful videos, a good smartphone and video editing apps can get the job done. Examples of videos that you can post regularly on your page include but not limited to product unboxing, how-to tutorials on natural hair styling, short cooking video showcasing your latest recipe.

User-Generated Content
User-generated contents usually referred to as UGC, are contents such as images, reviews or videos of your products developed by fans of your brand. It could be a photo of a customer posing with your doughnuts or a video unboxing of a pair of shoes a customer purchased on your e-commerce website. It’s the online version of word-of-mouth advertisement. This is the goldmine of social media content, it positions your brand as a trustworthy enterprise because people tend to trust products endorsed by friends and family more than by brands. To influence UGC creation you can offer rewards, giveaways or initiate online competitions.

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Emmanuel September 30, 2020 0 Comments