Present day online users are continuously being flooded with numerous marketing contents of various formats and as a small business seeking to make more sales online, you need to stand out from the crowd, to achieve that your marketing messages must be able to grab your potential audience attention at first glance and that can only occur if you are communicating in their language. So,what’s your customers language? Simple answer, KEYWORDS.
Keywords are terms people use when searching for products or services on search engines such as Google. It’s how they tell Google what they want. Keywords are not necessarily single words, they could be phrases or sentences. They help you communicate with your potential customers in the language they are already using. Choosing the right keywords for your SEO journey is not only an integral part of your SEO strategy but also essential for the growth of your brand online.
Keywords help you discover what your potential customers are looking for and when you incorporate them in your marketing contents, you make it easy for your target audience to find you, you’ll be able to get their attention and ultimately extract the desired action you want from them.
Deciding which keywords to use can be daunting especially for a small enterprise new to the SEO game but before you become overwhelmed with the technicality and array of words, here’s 3 things you should have in mind when looking for keywords.
This implies the number of times a particular word or phrase was searched for on Google. You’ll need to give subtle consideration to terms that people often search for in relation to the products and services you offer.
Let’s be honest, it’s difficult for websites of small brands to compete with big industry giants on the search result pages of popular keywords. As a small business aiming to get good ranking on search engine you should be looking out for long tail keywords. Long tail keywords are those large numbers of search queries with low search volume, they are usually specific to a particular niche and often offer instant SEO results for small businesses. Long tail keywords tells you the exact things online users are looking for, an example of a long tail keyword could be ‘customized handmade footwear delivered in Lagos’.
Your chosen keywords should accurately depict the product and services you offer. There shouldn’t be a mismatch between your selected keywords and the intentions of the people searching. For example, if visitors clicks on your website looking for custom made cakes but discovers you only sell doughnuts, they’ll leave, which will result in your website have a high bounce rate. That’s bad news because when a website has a high bounce rate it’s chances of ranking high in search results reduces drastically.
So there you have it, the 3 things you need to look out for during keyword research. Paying attention to these things will not only guide you to selecting the right terms but also ensure that you are putting your best foot forward on your SEO journey.