Mobile Marketing: Definition, Basics, Guide, and Benefits

Both marketers and consumers begin their web services on mobile marketing platforms and devices. Digital marketers, in particular, are excited to run mobile campaigns, because they know that mobile users are motivated buyers. According to Salesforce, “68% of companies have integrated mobile marketing into their overall marketing strategy.” Let’s go into the details.

Mobile Marketing: Definition, Basics, Guide, and BenefitsWhat is Mobile Marketing?

Are you reading this post from a mobile device? I’m certain, considering that 80% of internet users own a smartphone.

Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS and MMS, social media, and apps.

Mobile marketing is a way to promote products or services through mobile devices. With this strategy, target consumers access location and time-sensitive customized content that promotes certain products, services, or ideas.

Types of Mobile Marketing

There is a variety of mobile marketing techniques to try for a business. Factors like your budget, specific industry, and customer segment determine the success of the strategy. That said, below are some mobile marketing options:

  • Mobile app marketing. Mobile apps allow businesses to include ads in specific mobile application designs. Facebook is an excellent example of ads in an app.
  • In-game advertisements. This approach refers to all advertisements on mobile devices that pop up when certain games are opened or in progress. These ads can appear as full-image ads, banner pop-ups, or video ads that show up during loading screens.
  • Quick-response barcode (QR codes). These barcodes are scanned using the camera of a phone, and then the customers are redirected to the linked site from where they can see more information regarding a particular brand.
  • Mobile banner ads. These banners are pretty much the same as the ones on the desktop, only that they are adequately smaller to fit on the screens of mobile devices.
  • Proximity or Bluetooth marketing. With this approach, consumers get location-specific ads enabled from the Bluetooth on their devices.
  • Voice marketing. This is when businesses use computer-produced and automated calls to promote their goods or services. It is up to the customer to decide whether to hang up or listen to the phone call.
  • SMS marketing. This method of mobile marketing is, by far, the most common. Marketers use this medium to reach out to customers with offers and other relevant information via their mobile gadgets.

Why Is Mobile Marketing Important?

Mobile users spend 89% of their time on mobile apps, making mobile devices dominate communication.

The overall view and amount of content on mobile devices are simplified due to their smaller size. As mobile devices are smaller and lighter than computers, users can easily carry them everywhere and make purchases at any time they want.

Mobile hastens the time to purchase by 20 percent.

Compared to a year ago, 50 percent of smartphone users expect to buy something immediately while using their devices.

Ninety-one percent of smartphone users plan purchases or buy individual items after seeing relevant ads.

2/3 of customers who use smartphones are likely to purchase from businesses that have apps or mobile websites with content customized to their location.

Forty percent of online transactions occur on mobile devices.

Benefits of Mobile Marketing

Compared to other forms of marketing, mobile marketing has several significant benefits.


Mobile Marketing: Definition, Basics, Guide, and BenefitsText messaging is easy and comparatively cheap
. If we take traditional advertising methods such as TV ads or printing ads into account, SMS is obviously cheaper. Like ad formats such as PPC or email marketing campaigns, text messages are pretty easy to send and they require no technical skills.

  • SMS has a high CTR. Since people consider communicating via their mobile devices more private than email, for example, they check their phones more often and never ignore messages. Users only share their phone numbers with their favorite companies, so they are already waiting for your promotions.
  • Especially useful for local businesses. Local companies can easily tell their loyal customers about hot deals, the latest arrivals, and special offers via SMS. Clients won’t miss this chance to drop in to check out your offers.

Here Are Some Basic Guides

  • Research your target customers. A marketer should conduct thorough research on their consumer demographic to gather useful information such as what they like, the sites they visit, the apps they use, and so forth. This information enables the marketer to create effective ads.
  • Leverage opportunities on social media. To effectively push a brand, marketers should create great ads that appeal to large numbers of social media users.
  • Set goals. Measuring the results and progress of a particular mobile marketing strategy is only possible if the purposes of the campaign are set beforehand.
  • Create mobile-friendly campaigns. Since the aim is to push a brand via mobile devices, it makes sense to create content, apps, or websites that are fit for mobile usage.
  • Perform location-based marketing. One of the most effective ways of minimizing the bounce rate is by providing ads that are relevant to the target audience. Use tools such as Google Trends, GPS, and apps like Google Local inventory to send out campaigns that resonate with the target demographic.
  • Consider the unique features of mobile devices. Create ads that can be manipulated by different mobile device features to make the user’s experience quite memorable.

For instance, rather than creating video ads that cannot be paused, one can put up an advertisement that can be paused, rewound, forwarded, and so forth to enable customers to get a clearer picture regarding a product.

Offer incentives. Providing some rewards or offers will encourage prospective customers to take action.

Do you have questions about the subject? Don’t hesitate to reach out and ask us. Kindly share and subscribe to our content.

Read More
Emmanuel May 21, 2021 0 Comments

Digital Marketing Courses 2021: Free Learning Platforms and FAQs

Digital marketing is the component of marketing that utilizes the internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. Continue reading for details on free digital marketing courses and FAQs.

Digital Marketing Courses 2021: Free Learning Platforms and FAQsIts development during the 1990s and 2000s changed the way brands and businesses use technology for marketing.

After all, internet usage has more than doubled over the past decade and this shift has massively affected how people purchase products and interact with businesses.

There are many digital marketing strategies, including:

Search engine optimization (SEO)

Display advertising

Social media marketing and advertising

Content marketing

Mobile marketing

Search engine marketing

Email marketing

Here are free and paid digital marketing courses and platforms you should enroll in:

1. Fundamentals of digital marketing

Here you will master the basics of digital marketing with our free Interactive Advertising Bureau-accredited course.

There are 26 modules to explore, all created by Google trainers, packed full of practical exercises and real-world examples to help you turn knowledge into action.

Getting certified shows employers that you have a clear understanding of the core concepts of digital marketing. You can also add the qualification to your CV, and easily upload it to your LinkedIn profile.

These courses are certified by Google Digital Skills For Africa. They include the following:

Search Engine Optimization (SEO)

You’ve likely heard of the term SEO but maybe you weren’t sure what it means. SEO stands for search engine optimization and it’s the act of increasing the quantity and quality of traffic to your website through organic search engine results.

While there are a few search engines out there, the most popular is Google. An effective SEO strategy follows specific guidelines and best practices that will ensure a website ranks on the first page of search engine results.

To rank on the first page of the search engine, you need to structure your website and pages to attract organic traffic.

Without SEO, it’s almost impossible to grow an online business organically and you’ll need to also use paid advertising.

SEO is also closely related to other digital marketing elements like email marketing and content marketing. They work together to give customers high-quality content.

An effective SEO campaign addresses three key elements: your website, Google, and your audience. Google then ranks your site when a search query that matches your focus keyword is entered.

You might be wondering, how Google does that. When Google bots assess your site, they take into consideration the site’s structure and content.

They then match your content with search queries and related keywords to determine how relevant your content is to these questions Google also checks for quality links to your website—links tell Google that other people value your content and that it’s a reliable source of information.

Several good-quality links directed to your site will increase your chances of a higher Google rank. Not all links are good for SEO—links from high authority sites, like news organizations and professional associations, are what Google considers good signals.

Search Engine Marketing

Search engine marketing, also known as SEM or search marketing, refers to all the processes involved in generating traffic from search engines

SEM includes SEO (which to some extent is theoretically true), but practically, it is quite different. The core of an effective SEM strategy is paid advertising through platforms like Google Ads or Bing Ads.

Email Marketing

According to research from Campaign Monitor, every $1 put into email marketing generates $38.

For this reason, email marketing is one of the most popular digital marketing techniques among digital marketers. It is so popular that 82 percent of B2B and B2C companies are using it.

Successful email marketing campaigns share relevant, timely information that is personalized to the recipient.

Segmentation is an essential component of email marketing; it ensures that you’re reaching the right people at the right time.

When you understand their position in the buyer’s journey, you can email them information to help them make a purchasing decision.

Educational content can come in many forms, but emails typically share blog articles, white papers and eBooks, and webinar offers. Instead of sending links to external content, you can also write robust newsletters that educate.

In addition to educational content, you can inform them about promotional offers in an attempt to persuade them to take action.

Content Marketing

Wikipedia defines “Content marketing as any marketing format that involves the creation and sharing of media and publishing content to acquire customers

Content marketing is permission-based marketing. Potential clients opt-in to this type of marketing and sometimes share it.

To gain the trust of your potential customers, you need to be able to provide them with something relevant; content marketing is built on this idea. Content marketing should be helpful while subtly guiding readers in their decision-making process.

According to the Content Marketing Institute, “Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience–to drive profitable customer action.”

For example, I sell T-shirts online. Instead of focusing on my landing page and product description, I can direct my effort into content which my prospective customers may read before trying to make the purchase.

Social Media Marketing

Social media marketing involves the use of social media platforms as channels to reach large audiences.

On social platforms, you can grow an organic audience of followers or you can use paid social advertisements to reach your target demographic.

Most brands use both strategies, as they work well together. The most popular social media platforms, Facebook and Twitter, have more than 2 billion and over 330 million users respectively.

Most businesses using social media marketing understand the importance of engaging their target audience and doing it consistently.

Therefore, creating engaging videos and high-quality content with amazing deals and offers for your audience will help you to increase brand awareness and generate more conversions.

Are you starting to see how these digital marketing tactics work together? A successful social media strategy needs high-quality content to engage followers.

The same goes for email marketing. Brands must create content and then distribute it through other digital channels.

Digital Advertising

Digital advertising can also be referred to as paid advertising. It refers to every strategy and process involved in generating referral traffic to your site via paid digital display ads.

Marketers often conduct digital advertising on different platforms, depending on where their target audience is most concentrated. Some of these platforms include:

Google (Adwords), Facebook, YouTube, Pinterest, LinkedIn, and Twitter.

Mobile Marketing

Mobile marketing, as the name implies, is a digital marketing technique that involves marketing strategies focused on mobile users.

Research shows that more than 80 percent of internet users own a smartphone, so this is an important niche to reach out to. In this case, the marketing strategies are mobile-based. Examples are; SMS, MMS, mobile apps, and websites

Kindly share and subscribe to our content.

Read More
Emmanuel May 19, 2021 0 Comments