Social Media Management: Definition, Tools, and Tips

Social media management is the process of analyzing social media audiences and developing a strategy that’s tailored to them, creating and distributing content for social media profiles, monitoring online conversations, collaborating with influencers, providing community service, and monitoring, measuring, and reporting on social media performance and ROI. Continue reading for more details.

All tasks, which were once marginalized by businesses, have now stepped into the limelight of companies’ marketing strategies.

Why? Because social media provides great money-making opportunities – on the condition you manage your social channels in an organized, efficient way.

What Is Social Media Management?

Social media management is the process of creating, publishing, promoting, and managing content across social media channels.

Social media management goes beyond just posting updates to your company’s social media profiles.

It also includes engaging with your audience and looking for new opportunities to increase reach and visibility.

Why Practice Social Media Management?

SM management offers several benefits, including:

Cost: No matter your marketing budget, social media is a cost-effective initiative. It’s free to join social media networks, post content, respond to user comments, and more.

Even advertising offers a profitable channel for reaching your audience and building an online following.

Reach: Social media networks, from Facebook to LinkedIn, can connect you with users across the world. You can also use social media platforms, like Pinterest, to reach niche audiences.

Traditional marketing and advertising can’t match the reach — or price — or social. That’s why social media management is a must for businesses.

Users: Incorporating social media into your marketing strategy allows you to align your marketing initiatives with user behavior.

For example, 74% of people now use social media when making purchase decisions. Not to mention, 80% of people get advice about a purchase through social media.

Performance: Marketers and business owners alike agree on the performance of social media marketing and advertising.

Via social, companies can build their brand and even generate leads and sales. Almost 45% of business-to-business (B2B) marketers, for instance, have earned a client through Facebook.

With social media’s multiple advantages, it’s worth considering your marketing strategy.

Basic Social Media Management Strategy

Developing a social media strategy is an important part of making sure that each of your campaigns is helping you get closer to meeting your marketing goals.

After you have decided which channels you plan to use, you’ll need to consider how often you plan to post and what types of content you will post.

Start by considering what you know about your audience.

What type of content do they like best?

Develop content that’s engaging but also speaks to their needs and challenges. If you need help getting started, check out these social media marketing ideas.

You should also consider how you plan to make engagement and response a consistent part of your social media management.

Do you plan to reach out to fans and followers and start a conversation? How often will you respond to questions and concerns posted on your page?

Do you plan to use contests to engage your audience? All of this should be somewhere in your social media strategy. You should summarily practice these:

  1. Creating a Social Media Schedule
  2. Creating and Posting Content to Social Profiles
  3. Responding to Fans and Followers
  4. Engaging with Others on Social Platforms
  5. Creating Social Media Advertising Campaigns
  6. Managing Contests and Giveaways
  7. Tracking Performance Over Time

Hire A Social Media Management Company

Knowing what the subject is and why it’s important is only half the battle.

Now, you have to put that knowledge to use and start making decisions about your company’s social media management.

For many small businesses, there just isn’t enough time or resources to dedicate to effective social media management.

Posting quality content consistently takes a lot of time and effort that some small business marketing teams just don’t have.

Not to mention, you may not have anyone on your team with the expertise or skills needed to implement effective campaigns.

This is where a social media management company comes in.

A social media management company like CHROMITE SOLUTIONS  helps supplement your digital marketing efforts by providing expert social media marketing services.

Not only do we have the time to dedicate to implementing your campaigns, but we also have the skills and knowledge needed to ensure that your social media efforts are a success.

By this point, there should no longer be a question about what is social media management.

Outsource Your Social Media Management

A lot of businesses try to launch and maintain social campaigns, including your competitors. Get ahead of your competition and use social to its full advantage by exploring and investing in social media management services.

The business potential of social networks is immense. Brands can leverage social media platforms to successfully drive their objectives across the marketing funnel, from raising brand awareness to increasing store visits.

But to be able to accomplish this, they need efficient social media teams.

The more goals you want to achieve through social media marketing, the more people dedicated to this channel you’re going to need. This demand will eventually lead to building complex social media team structures.

If you’re a large brand, you might even have multiple teams in different offices and regions of the world, leveraging different strategies to meet different targets.

We hope this was useful to You. Do you have questions about the subject? Don’t hesitate to reach out and ask us. Kindly share and subscribe to our content.

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Emmanuel June 3, 2021 0 Comments

Social Media Influencers: How To Find The Right Ones For Your Business

Social Media Influencers have become sure client and customer magnets. There are more than 500,000 social media influencers on Instagram alone. That means you have many potential opportunities for influencer collaboration. It also means you have to put in the work to find the right influencer. Despite its apparent advantages, influencer marketing is a wasted investment if you are not working with the right ones.  Keep reading for more details.

Marketers’ confidence in their ability to find the right social media influencers vary widely by country. In China, 81% of marketing professionals are confident they can find impactful social media influencers. In the United States, only 39% of marketers feel the same way.

While it’s tempting to use single-metric definitions like unique visitors or Twitter followers as a measure of influence, it’s important to look deeper.

The answer to the question “how influential is someone online?” is “it depends.” Here are things to look for when identifying online influencers for your brand.

  • Relevance
  • Reach
  • Resonance

Relevance Of The Influencer

Just because a blogger posts recipes don’t necessarily mean they are a match for an organic brand, and a tech-savvy sports fan doesn’t make them a guaranteed match for your gaming app.

Are you looking for budget travelers, fashionistas, permissive moms, or coffee drinkers? Is profanity or provocativeness part of your brand personality? These are important things to look for in the content and audience of an influencer and are far more important than traffic.

Before you look at unique visitors and other static metrics, it’s important to look at how aligned a blogger’s content is with your messaging. Read through that blogger’s archived posts to get a sense of what kind of consumer they are.

A relevant influencer shares content relevant to your business and industry. They need to have an audience that aligns with their target market.

For example, Intrepid Travel worked with a group of vegan influencers to launch its new vegan tours. The influencers’ had a highly relevant audience that the company gained access to in an engaging and authentic way.

Erin Ireland is a passionate vegan advocate. Her Instagram post about how the tour opened up travel for her in India as a vegan gained more than 5,700 likes.

Reach Of The Influencer

While not the most important metric, reach is certainly a valid consideration. However, marketers should resist the urge to only look at unique visitors as a measure of reach. Traffic and followers are only meaningful to the extent that the influencer is reaching your brand’s target audience.

For instance, if you are a hotel chain or car seat manufacturer, a travel blogger with a small reach is more influential than a food blogger with 100,000 unique monthly visitors.

It is also important to consider what other social platforms your customers visit. If you are a food or fashion brand, someone with a large following on Pinterest or Instagram might be more valuable than someone on Facebook with a large fan base.

For many verticals, there is a direct correlation between how often blogger post and their traffic and the rate of return visitors. As with marketing any website, it often takes multiple exposures to get a visitor to click and check out your site, and you want to make sure they come back.

Social Media Influencer Resonance

This is the potential level of engagement social media influencers can create with an audience relevant to your brand.

This may sound counter-intuitive, but bloggers who have a smaller ratio of sponsored content tend to be more trusted and appear more authentic.

Personal stories that include genuine use or mention of a product, service, or brand are more trusted than straight product reviews.

Compelling, engaging stories also tend to get more shares and comments than deals and product reviews.

While it’s tempting to ask publishers to write a nice long review of your product (which readers don’t really pay much attention to), a health brand could engage social media influencers to write a post about things on their bucket list and how that list is motivation to stay healthy and live a long, active life.

That type of content is highly engaging for readers, authentic for the blogger, and connects that health brand sponsor to a very sincere health-related conversation among a large audience.

Whatever your niche, you can engage with bloggers to create the quality, authentic content their audience expects while associating your brand with that content.

And remember that influencers are more than just bloggers—they include those with loyal audiences on Facebook, Twitter, YouTube, Pinterest, Instagram, Vine, and other social networks.

Miscellaneous Ways To Influence

As you map out your influencer marketing plans, also consider what type of campaign will best help you connect with the type of social media influencers you want to work with.

Different types of influencer campaigns include:

Gifting: giving influencers gifts in exchange for mentions, posts, etc.

Guest postinggetting an influencer to allow you to write for their blog

Sponsored content: paying an influencer to share your content or create content that is tied to your brand

Contests and giveawaysusing contests as an incentive to get influencers to mention your brand or share your content

Influencer takeover: letting an influencer take over your social media account for a set amount of time

Affiliates: sharing affiliate codes with influencers so that they earn money each time someone that came through their funnel purchases from your brand

Discount codesallowing influencers to give discount codes for your offerings to their fans and followers

Brand ambassadors: partnering with an influencer who regularly promotes your brand in exchange for discounts and perks from your brand

Do you have questions about the subject? Don’t hesitate to reach out and ask us. Kindly share and subscribe to our content.

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Emmanuel May 26, 2021 0 Comments